Color, Shapes and Branding

https://www.colormatters.com/color-and-marketing/color-and-branding

Brands communicate meanings with the language of color and shape. As the overused cliché says, "A picture is worth a thousand words."

There are natural — or universal — associations evoked by shapes and colors that are common to all of us: For example, a horizontal line is stable and a diagonal line is dynamic. Red is hot and full of fire, blue is cool and watery — or intangible like the sky.Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.